BUILD A BUSINESS THAT WORKS For YOU!
scalable. sellable.
Built to give you freedom today and value tomorrow.
You're Growing. You're Winning. You're Exhausted.
You missed another soccer game. Your spouse is frustrated. You can't remember the last time you took a real day off.
The business is thriving. You're barely surviving.
Welcome to the Owner's Trap.
It's not that you're not working hard enough. Your business is built to depend on you. Systems live in your head. Decisions pile up on your desk. You're reacting to everything that comes up, putting out fires all day, every day.
USING SELLABILITY AS A BENCHMARK
We help owners escape this trap by focusing on the sellability of their company, regardless of when they want to sell. A business that's market-ready has systems that work, a team that can lead, and financial clarity. In other words, a business that doesn't need you for everything.
EVEN IF SELLING ISN’T ON YOUR RADAR…
Every owner will exit their business.
Retirement. Health. Burnout. Sale. Succession. Death.
Will you do it on your terms or someone else's?
Most owners think that if they're profitable, they're set. That the business is valuable and ready to sell when they want.
Profitability doesn't equal sellability.
A profitable business isn't always sellable. A sellable business is always profitable.
The same things that make your business sellable are the same things that give you freedom today. When you build for value, you get freedom as a byproduct.
Systems That Scale
Your business runs on documented processes, not just your memory. This means you can step away without everything falling apart.
A Team That Leads
Decisions don't bottleneck at you. Your team has the clarity and capability to solve problems without you in the room.
Real Financial Clarity
You know your numbers, your margins, and your value drivers. No surprises, no chaos, just clear data that guides smart decisions.
WHEN YOU BUILD FOR VALUE, FREEDOM BECOMES A BYPRODUCT
ways to work with us
GROUP PROGRAMS
Join a curated group of owners building sellable businesses. Real work, real accountability, real results.
Workshops & Events
Business First Aid sessions and focused workshops that give you practical tools you can use immediately.
CONSULTING & LEADERSHIP
One-on-one work for owners & leaders who need focused strategy, exit planning, or leadership development.
How we WoRK
You've been told to work ON your business, not just IN it. But what does that actually mean? And where do you start?
Start with a benchmark. Our sellability assessment shows you exactly where your business stands—what's working, what's not, and where to focus for the greatest ROI.
From there, we help you build a sellable business. One that gives you freedom today and real value tomorrow. Whether you're selling in 3 years or 23 years, a sellable business is a healthy business.
Our approach is built on three core values:
Lean In to your strengths. We don't hand you someone else's playbook. We help you build a business around how you actually lead.
Be Curious. Challenge assumptions. Stay open to what's possible instead of staying stuck in "this is how we've always done it."
Do Better. Continuous improvement without burning out. Progress over perfection.
You know your business best. We provide the frameworks and help you see what you can't see when you're stuck in the day-to-day.
Meet Lissa Daub
founder
Certified in Human Resources (CPHR), Exit Planning (CEPA), and Value Building, Lissa helps business owners build companies that are both profitable and sellable.
With a family background in entrepreneurship and the acquisition of her first business at 22, Lissa has lived both sides of the equation. She's experienced the chaos of running a business without systems, and she's sat at the strategic planning table in corporate, seeing exactly what separates businesses that scale from those that don't.
Her approach combines practical business strategy with a deep understanding of human behavior. She doesn't just fix businesses—she helps owners reclaim control so they can lead with clarity instead of constantly putting out fires.
ready to see where your business stands?
Take our free sellability assessment. You'll get a clear picture of what's working, what's not, and where to focus for the greatest ROI.